Making Paint dance using Sound waves

I stumbled upon this video on twitter and when I saw it instantly gave me inspiration for this project. The alight event is a celebration of music, dance and visual arts and I believe that this video captured this concept perfectly.
Dentsu London, the same ad agency that recently experimented with iPad light-painting, was recently hired by Canon to create a commercial for the canon Pixma line of printers. They decided to create super close-up and super slow-mo shots of paint dancing by using sound, and created a rig that spins around the paint super fast to create a sense of motion as they shoot at 5000 fps. Have a look at the video...its amazing!

Blurred lights

I came across this video on YouTube when researching how to capture lights in motion. I think its interesting that even though the lights are extremely blurred from the way the video has been film you are able to figure out that it is shot inside a car. This yells us that the abstract and distorted lights are actually street lights, signs reflecting and car headlights. 

'Into the Night' ...My video

I have been thinking about how I'm going to present my ideas for my tutor and maybe even the client. Instead of having a series of photographs, I could have video footage that I demonstrate my idea with. Here's an example of what I could capture in the 'club environment', I also think this would encourage public participation for the students who would probably gather for this particular part of the day.

More of my photography...expreimentation

I continued to develop my ideas and I wanted to retake my photographs for the 'into the night' event. I used my camera in a different way this time, I slowed the shutter speed down so that when I captured the image, it would look like it was still in motion rather than a still shot.
Technical lingo...
The shutter speed: this is basically the amount of time the shutter is open for.
Shutter speed is measured usually in seconds.

As I was photographing this new set of images, I listened to the type of music which was planned to be played at the 'into the night' event. This reminded me of the kind of 'club scene'.
Here are some of my favourite shots I took. I love the way I have captured the motion of the light, it reflects the movement and genre of dance and music of the is section of the event. I firstly started looking at circular movements to see how they turned out. I also wanted to experiment with colours aswell as shapes.

I think these vibrant, bold neon colours represent the youth of today, their music,dance and visual arts which is perfect for the event. I continued to photograph these glow stick but as you can see i wanted to form different shapes simply by changing the movements and this was all down to the tempo and beat of the music.

Research continued

Digital Arts Online When researching how I could capture the motion of dance in my photography, I came across this article on the development of how the BBC entertainment graphics. Here are a few still shots of how they have used graphics to create a moving image of a dancer.

I found these amazing videos which has used different genres of music to show hoe dance and movements changes, please take a look...

• Upbeat
• Electric
• Elegant

I think this has captured the movement amazingly and it also has realised how movement and dance changes due beat and tempo. I also want to remember this through my own work as the 'ALIGHT' festival celebrates all genres of music from totally different cultures.

FONTS....Robert Brownjohn

What kind of font do I want on my Logo design for the Alight brand? I want it to be clear and easy to read as well as being diverse as I want it to relate to each of the 3 separate events throughout the day. It must have a professional edge to the typography because this is an organised event which is not only representing Sheffield but also the entire county of Yorkshire. I initially started looking at a plain and simplistic font to have a control on the logo, I looking various books at the library including 'Watching words move' by Ivan Chermayeff and Tom Geismar. I came across the work of Robert Brownjohn and instantly thought it was amazing.

Here are afew examples of Robert Brownjohn's work from the 1960's, his simplistic take on typography was unusual for his time so it definitely stood out and made an impact on design. I personally think his work today is still amazing to look at. Its unique and thats probably what I find memorable about it.

The letters of the word physically represent the meaning of the words, for example above the word 'dead'  is showing the last letter to actually be lay down as if it were dead. Clever, simple, and I love it!

These two above are showing how the exactly same words that we use in everyday life can be dramatically changed by technically doing what the word says. On the word adding, letters have been added. On subtracted, letters are missing, on multiplied the beginning of the word has been written out twice. And finally divided the word has been split in to sections. Its actually crazy how nobody had thought of this before him.

'The Speaker Orchestra'

I stumbled upon this video on youtube and I think its captured the movement of sound amazingly. The heavy beat from the speaker forces the paint into the air. Its almost as if the paint is dancing to the beat of the music. I thought this was so appropriate for my current project on the music dance and visual art festival 'alight'.