Design Specialism: STRUCTURAL DESIGN

I've recently begun my chosen specialism which is structural design. We have been given our first brief not only for our specialist areas but for 2nd year as well. I'm very excited to begin work in this area and from reading through the brief (several times) I know that I've selected well.

THE BRIEF

“Design is the manipulation of form and content… 

content is the idea, or subject matter. Form is what you do with this idea. How do I deal with it? Do I use color?… black and white? Do I make it big?… small? Do I make it three-dimensional or two-dimensional? Do I use trendy stuff, or do I use more serious stuff? Do I use Bodoni or do I use Baskerville? These are all the questions you ask. This is part of the manipulative aspect of design”.

Paul Rand   

The brief is about using form as a means of communication. This should be done using a range of 3D skills to develope a new design form for Hugo Boss, Deep Red (female) or Dark Blue (male) fragrance packaging.