RESEARCH: Dance and music festivals

I have began by looking at already existing music/dance festival logos and branding. These events around the world are of similar nature to Alight. Here is what i found below.

MUSIC FESTIVALS

The Creamfields logo is a plane font on a bold and vibrant background. Not only does it have the typography element but there is a unique symbol which is recognised globally as the cream sign. Some photography can subtly be seen in the background, showing the enjoyment of the event. The colours are gradually merging into one another, and they are bright representing the summer vibes and the upbeat music.

Again the Global Gathering branding contains to separate logos, which can be put together. However they both work just as well individually. The type is simplistic and easy to read. There is only 3 or 4 main colours used here, so its not overpowering.

This is a much more simple in the layout as well as the colours. However the simplistic colour scheme represent the type of traditional music played at the festival. Also I like the way the logo has included a music note which also is the letter J, this automatically shows that it's a music festival. Also in my opinion I think this note could also be seen as an abstract figure dancing to the music. I want to experiment ways of getting this across in my own work.





DANCE FESTIVAL

This logo is bold and very eye catching. It has included images in the background of the t, however it hasn't distracted the important information, the name of the festival.

This logo is very simple but the image of the figure represents the style of dance that is happening at the event. The type is very simple also, i think its rather predicable which i definitely want to stay clear of my designing my logo.

When representing different styles of dance and music the logo is there to show this through the design and layout. Here the salsa festival is made up of fun summer colours as it originates from a hot country. The style of font is not that easy read at a glance.





From analysing these music and dance festival logos it has given clearer vision of what i must do to make my logo successful for the Alight Festival. For my design to be effective I must:

• make sure the design is bold
• have a memorable design that must also be unique
• communicate visually
• the logo should reflect the theme of the festival - all music genres and dance styles, from a number of culture and countries.